XFL San Francisco Demons Press Release 21

Press Release 21

March 13, 2001 

SAN FRANCISCO, Calif. - In the immortal words of the late Mark Twain, the reports of the XFL's demise have been greatly exaggerated.

The newest professional football league is alive and well and one only needs to wait at the turnstiles, interview the fans and note their enthusiasm to know that's the case.

Fans who have reacted to inquiries on several on-line polling sites made it clear they were fans of NFL and the XFL. In other words, 82% of the league's followers are serious sports/football fans. They are craving detailed information as indicated by the mammoth internet activity.

San Francisco is leading the XFL in attendance by averaging 35,484 through its first three games at Pacific Bell Park and similar crowds are expected for the Demons' final two home games with the New York/New Jersey Hitmen Sunday at 1:00 p.m. PST and against the Memphis Maniax on Saturday, March 24, at 5:00 o'clock.

The XFL already has sold 745,000 tickets at the midway point of the season toward a goal of 1,000,000 paid admissions for the first season of operation in eight cities.

Although only half the season is complete, the Demons have surpassed their revenue goals by 25 per cent. The revenue has been generated by larger than expected crowds and merchandise sales.

The main XFL website and the eight individual teams' internet locations are raking in unprecedented inquiries. All eight individual XFL sites ranked in the top 30 sports sites on the Internet, something no other sports league could claim.

The XFL.com site ranked fourth for the week of Feb. 3-10 and sixth for the entire month of February among the most visited sports-themed websites in the world with 2.4 million unique users, beating NFL.com, NHL.com, PGATour.com, FoxSports.com, and MajorLeagueBaseball.com. The Demons have led the XFL in internet activity.

And, while the overall television numbers have been disappointing, the male 18-49 demographic continues to be the XFL's biggest stronghold. Within the M18-49 demo, the XFL continues to be the single most efficient and effective Cost Per Thousand (CPM) advertising vehicle. On the weekend of February 24/25, the XFL outranked every other televised sports program except NASCAR in this key segment of the population.

A poll on Yahoo! Sports asked last week if ".the television ratings stories influence your interest in the XFL?" By a 74-25 per cent margin, the voters said their interest in the XFL was not affected.

On XFL.com, a question was posed concerning who should be the Demons' quarterback and the website had received more than 12,000 responses within three days. Finally, there have been 300,000 registrants to play the XFL Fantasy Game on Sandbox, according to PCData Online.

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