April 4, 2001
STAMFORD, CONN., Wednesday, April 4, 2001 - With
a $1 million bonus riding on its outcome, the
XFL today announced that its April 21
Championship Game, scheduled for 8 p.m. ET on
NBC, has been named the "Million Dollar
Also, to raise public awareness of the
"Million Dollar Game" and the April
14-15 playoff weekend, as well as to reintroduce
fans to the XFL, the league has embarked on an
advertising campaign encompassing national and
local market electronic and print media.
In addition, the league has modified its point
after touchdown rule by adding two and
three-point conversions to its existing
one-point effort. Beginning with the two playoff
games, teams will choose whether to go for one
point from the one-yard-line, two points from
the five or three points from the 10.
The winning team in our championship game
divides a $1 million bonus, hence the name
"Million Dollar Game," said XFL
President Basil V. DeVito, Jr. This further
makes the point that while XFL players are paid
to play, they are paid more to win."
As to the new conversion rule, DeVito said,
One of the things fans like most about the
XFL is the fact teams cant kick extra
points but must run or pass for them. The new
rule should increase the excitement level
surrounding extra points since coaches must
choose whether to go for one, two or three
points while teams who are eight or nine points
down late in a game will have a greater ability
to come from behind."
Under the new rule, should the defensive team
return a turnover for a score it will receive
the number of points the offense would have
received. To date, XFL teams have attempted 169
one-point conversions and have been successful
65 times, for a 38 percent success rate.
To kickoff its "Million Dollar Game"
marketing efforts, the XFL last night unveiled a
"Million Dollar Game" logo with a 360
wide x 400 high banner containing the logo
appearing outside WWF New York, the
entertainment complex located in New York City's
Times Square. Nationwide advertising featuring
the logo will begin running next week and
"Million Dollar Game" merchandise will
go on sale at retail outlets the week of the
game. The merchandise also will be on sale at
the game itself.
The XFL's ad campaign also begins in full force
this week with 30-second TV spots running
regionally on the Fox Sports Network, including
the network's National Sports Report program.
XFL ads also will air on local telecasts of
Major League Baseball in such cities as New
York, Los Angeles, Chicago, Philadelphia, San
Francisco, Boston, Dallas, Detroit and Atlanta.
Regular XFL tune-in advertising will continue on
NBC, UPN and TNN.
The new print advertising campaign, which began
recently in USA Today and the New York Times,
intensifies this week with placements in more
than two dozen major newspapers across the
country. These ads will run through the day of
the "Million Dollar Game."
Radio advertising promoting tune-in for the
league's playoffs and "Million Dollar
Game" will air in the nation's top 20
markets on April 12-13 and April 19-20.