UPN To Broadcast XFL Live Sunday
Nights Beginning February 2001
New York, NY, May 15, 2000 - United Paramount Network
has signed an agreement with the XFL to broadcast nationally televised
football games live on Sundays (7:00-10:00 p.m., ET; 4:00-7:00
p.m., PT), it was jointly announced today by Adam Ware, Chief
Operating Officer, UPN, and Vince McMahon, Chairman, World Wrestling
Federation Entertainment, Inc. UPN will air ten regular season
XFL games and one playoff game beginning February 2001. The XFL,
which will produce the broadcast of the games, is jointly owned
and run by NBC and World Wrestling Federation Entertainment, Inc.
In making the announcement Ware said, "Vince McMahon is
in a class by himself when it comes to sports entertainment. The
XFL gives us a cornerstone in the world of sports and is another
key component of our male-friendly primetime schedule. Our affiliates
are very pleased that we’ve acquired this package."
"We look forward to the attitude and intensity of the XFL
and we’re excited to be part of the team with NBC and World Wrestling
Federation Entertainment. It’s great to be able to feed the Sunday
habit of millions of football fans, while at the same time, participate
in the XFL’s inaugural season and beyond," Ware continued.
McMahon agreed that the XFL is a perfect fit for UPN’s growing
male audience. "We’ve had an excellent relationship with
UPN and together we have built the largest young adult male audience
on network television in just eight months. I believe that the
combination of WWF SmackDown! and XFL football on UPN will greatly
enhance our ability to successfully reach and continue to build
this important audience as we transform XFL into one of the best
built brands in sports."
XFL will be 100 percent competitive sport – the brand of "smash
mouth" football that fans crave. The league will connect
with fans by returning football to its roots and the wide-open
style of play, while at the same time encourage individuality
and the natural expression of emotion and exhilaration on the
field of play. Television viewers will be given unprecedented
access with cameras positioned in locker rooms, on sidelines and
in the helmets of selected players. XFL players, coaches, locker
rooms and huddles will also be mic’d, providing viewers with unique
insight into the strategy of the game and enabling them to fully
experience the true emotion, attitude and intensity of the players,
both on and off the field. Through rule changes designed to enhance
the action and speed of the game, along with broadcast television
innovations that will bring fans "inside the game,"
the XFL will recapture the natural personality, fun and intensity
of pro football.
The XFL is in negotiations with a cable television partner to
complement its current broadcast agreements with NBC and UPN.
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Press Contacts: Paul McGuire, UPN, (310) 575-7080
Jayson Bernstein, WWFE, (203) 353-5015