is in the cards - XFL names Topps exclusive trading card licensee
STAMFORD, CT (Monday, December 11, 2000) -- The XFL
today named Topps as its exclusive trading card licensee.
Topps’ XFL product for the inaugural season is scheduled to hit
retail shelves in March 2001, with premium-quality collector cards
featuring players from each of the league’s eight teams, including
popular autograph and authentic relic inserts. Topps will also produce
cards featuring XFL cheerleaders.
“When you think
of trading cards, you think of Topps,” said XFL President Basil
V. DeVito, Jr. “Their products are and have always been first class,
and we are excited to have their expertise to help us showcase our
league in such an important way.”
Topps’ XFL collector cards will feature juiced-up graphics and “smash-mouth”
“When it comes to producing explosive,
edge-of-your-seat entertainment, nobody does it better than the
folks at the WWF,” said Ira Friedman, Topps VP/Publishing. “Add
to the equation the primetime exposure and promotional support from
NBC and it’s no surprise we’re thrilled with this opportunity.”
The XFL is jointly owned and operated by World Wrestling Federation
Entertainment, Inc. (NYSE: WWF) and NBC. The XFL will be 100 percent
competitive sport and will feature eight teams: the Chicago Enforcers,
Birmingham Thunderbolts, Los Angeles Xtreme, Las Vegas Outlaws,
Memphis Maniax, New York/New Jersey Hitmen, Orlando Rage and the
San Francisco Demons.
The XFL’s inaugural season will kickoff on February 3, 2001 and
will conclude with the championship game on April 21. XFL games
will be televised nationally on NBC, UPN and TNN. For the complete
XFL schedule go to XFL.com.
The Topps Company, Inc. is an international marketer of entertainment
products, principally collectible trading cards, confections and
sticker album collections. Founded in 1938, Topps created Bazooka
bubble gum in1947 and marketed its first baseball cards in 1951.